Contains natural healing aloe vera and herbal extracts in a neutral pH, non-greasy professional formula. Naturally Aloe helps reduce irritation from sensitive, damaged or dry, flaky skin and promotes healing of dermal abrasions hidden by the coat. Naturally Aloe Moisturizing Shampoo has a refreshing citrus fragrance. Dilution rate for 17 oz. bottle is 4:1 and Gallon (128 oz.) is 11:1.