Baking Soda Deodorizing Shampoo with Aloe Vera is formulated to moisturize the skin and repair damaged hair. The natural blend of baking soda and other deep cleaning and deodorizing agents removes dirt, debris and odors from the exceptionally dirty animal. This pale blue shampoo has a pleasant baby powder fragrance. Dilution rate for 16 oz. bottle is 4:1 and Gallon (128 oz.) is 10:1.